Longtime readers of this site probably know that I’ll be speaking on a panel at SXSW on Monday with NYU’s Jay Rosen, Apture’s Tristan Harris and paidContent’s Staci Kramer about the future of context. I trust that if you’ve been reading and you’ll be in Austin for SXSW, you’ll be in Hilton H on Monday morning at 9:30. This is a preview of my opening argument for the panel. If this seems like familiar territory for me, don’t worry, the panel is going to cover plenty of untrodden territory. And the session will be all the better if you share your thoughts and questions in the thread below. Also see Jay’s conversation-starter here.

If you’re like most people, you have a certain amount of ambient knowledge that health-care reform is happening. You pay attention to headlines, and you see a lot of stories about Nancy Pelosi saying this, or Mitch McConnell saying that. You catch a line or two about it in a Presidential address. You’ve watched some headlines about it in the evening news.

Chances are that most of the information you’ve encountered about this subject has been what I’d call episodic. Over time, you may have heard a lot about budget reconciliation, insurance premium hikes, the public option, the excise tax, the Wyden-Bennett bill, the Stupak amendment, and on and on and on. You know that Democrats are trying to do something to the health care system, but it’s either a government takeover or an insurance industry giveaway. Hard to tell.

This constant torrent of episodic information is how many of us encounter information about current events. This has been true for as long as any of us has been alive, but in the wake of the real-time Web, it’s become ever more constant and ever more torrential.

Hundreds of headlines wash over us every day. And part of why many of us engage in this flow is because we have faith that over time, this torrent of episodic knowledge is going to cohere into something more significant: a framework for genuinely understanding an issue. And we live with it ’cause it sort of works. Eventually you hear enough buzzwords like “single-payer” and “public option” and you start to feel like you can play along.

But mounting evidence indicates that this approach to information is actually totally debilitating. Faced with a flood of headlines on an ever-increasing variety of topics, we shut off. We turn to news that doesn’t require much understanding – crime, traffic, weather – or we turn off the news altogether.

It turns out that in order for information about things like the public option and budget reconciliation to be useful to you, you need a certain amount of systemic knowledge to be able to parse it. You need an intellectual framework for understanding health care reform before the episodic headlines relating to health care reform make any sense.

It further turns out that this systemic knowledge is actually a whole lot easier to provide than the episodic stuff. At the pace of daily news, health care reform seems really, really complicated. But one of the most knowledgeable journalists reporting on the health-care process has already distilled almost every health care system in the world into four essential types. It would take maybe ten minutes to fill in the details on this framework, but once you get that knowledge, it suddenly becomes a lot easier to understand the system we have in the US, and the system that the Democrats are trying to turn ours into. From there, all those headlines about “bending the curve” actually start to make sense.

Right now, the most common way the news industry attempts to impart systemic knowledge is by wedging it into our episodic reports. We’ll give you tons of stories on Congresspeople sneezing something that sounds like “reconciliation” and every time, a little ways in, we’ll say something like, “Reconciliation is a procedural tactic originally designed to speed adoption of budget resolutions through Congress.”

This is completely bass-ackwards. Journalists spend a ton of time trying to acquire the systemic knowledge we need to report an issue, yet we dribble it out in stingy bits between lots and lots of worthless, episodic updates. We do this for several reasons – high among which is your continued willingness to read story after story and watch ad after ad to get updates we could sum up in a sentence – and also high among which is the fact that we used to deal exclusively in media that are pretty rigidly bounded by time. The only way we knew how to tell the story is in terms of “What happens next?” not in terms of “What’s happening.”

These terms I’ve been using – “intellectual framework,” “systemic information,” etc. – this is what I mean when I say “context.” I’ve pitched you on the consumer benefits of context, but information creators are also slowly beginning to come around to the long-term ROI of delivering context as well, for several reasons. For one thing, our information becomes much more valuable and much more desirable to you as your framework for understanding it becomes better. Jay Rosen has astutely noted the uptick in attention to financial crisis stories after This American Life’s Giant Pool of Money episode laid out the context of the crisis. For another thing, the success of Wikipedia and the enduring popularity of items like “The Ultimate Guide to Everything You Need to Know About Social Media” has taught us there’s a real market for context. There are also significant advertising benefits to having more sophisticated structures for information than “latest updates.” We could dwell on the “why” for a long time.

But I want to use our time at SXSW to explore a more forward-pointed question: How?

For the first time, we have a medium perfectly equipped to capture and deliver both episodic and systemic information. How will these two modes of information interact on the Web? What sort of design and storytelling structures must we invent to impart context? Fundamentally, in a medium that’s not constrained by time, what is the future of the Timeless Web?

Help make our panel better. What are your thoughts, and what are your questions?

Related posts:

1. Catch me at SXSW! Thanks to everyone who voted for my SXSW session! It...
2. The 3 key parts of news stories you usually don’t get I’ve come to the conclusion that there are four key...
3. Five concrete steps to improving the news Two notable things occurred in the wake of my post...

Pelago knows that just about every location-based app in the world is seeking coverage right now just prior to SXSW where they will all battle Highlander-style. So they approached me with a pretty smart pitch: curing the “social rut.” What they mean by that is these days, despite the prevalence of social networks, people are actually less social than ever because they’re being roped into playing games like Farmville and Mafia Wars for hours on end. Sitting in their rooms. Alone.

While that may be a part of social networking (a rather large, hugely profitably part), it’s not really social. That’s why location-based networks excite me: they have the potential to bridge social networking with actual social activity. And that’s exactly how Pelago is positioning the latest version of its location-based app, Whrrl 3.

The core idea behind the new iPhone app (which launched in the store today) is that people inspire others to do things. So when you see a friend is out doing something fun, you may want to join them. Or it may entice you to go out and do something else, and hope others see it on Whrrl and join in. It’s the grouping of people with similar interests into “Societies” that is a key to Whrrl 3. For example, a basic society is that each venue in the application has its own set of “regulars.” If you visit the place enough times, you unlock the badge making you a regular, and giving you access to member-level activities, such as recommendations and specials nearby.

One of these societies, launching alongside the SXSW festival in Austin, Texas this week is the Austin Underground which “will provide members with at-your-fingertips access to the hottest parties, events, and other fun things to do at the conference,” according to Whrrl. Over 50 merchants in Austin are participating to provide exclusive offers, apparently. To unlock the membership, you have to check-in at some of the following places: Four Seasons Hotel Austin, Outback Steakhouse, Cool River Cafe, Chuggin’ Monkey, J Black’s, Red Fez and Third Base, and others.

Other key features of Whrrl 3 include Recommendations — you create these (with photos, if you choose), to let others in your social graph (or your society) know fun things to do in an area. Ideas, are recommendations served up to you from societies you’re a part of, your friends, or Whrrl’s algorithms. Fun Facts are shown each time you check-in to a venue, with information about it. And of course, there is a point system (Influence Points) that turn the whole thing into one big game. What’s interesting about Whrrl’s game is that you can get point by inspiring others to do things with the app. Points also allow you to level up in your societies for more special deals.

All of this is an extension of the “footstreams” idea that Whrrl launched last December. That’s where they also first introduced the society idea as well. The key to both of those is about real people doing real things in the real world.  That, in turn, shows what you’re interested in, and allows Whrrl to clump you into these groups with out like-minded people.

So that all sounds great, but will anyone use the app? After all, adoption has been a problem in the past and this isn’t the first time Whrrl is pivoting its product. In fact, they actually did exactly a year ago with Whrrl 2 just before SXSW.

Their main problem is convincing people to use Whrrl instead of the current location-based darlings, Foursquare and Gowalla. That’s going to be difficult because those networks are quickly building up social graphs and once those are established, users are less likely to leave. So Whrrl needs something to differentiate itself, and while their pitch to me is good, it’s an entirely different matter convincing users. And the things that would seem to help differentiate networks like Whrrl actually hurt them sometimes. For example, since location-based services are still new to so many people, it’s best to keep things as simple as possible. But Whrrl is piling on features that, while maybe cool, are likely to confuse new users.

Still, if Whrrl is able to secure some solid deals around Austin to get people using the app and checking-in, that could certainly get people using it. Of course, Foursquare and Gowalla have their own deals too. Then the problem becomes one I’ve had this past week while testing out all these location apps: fatigue. I can’t possibly check-in with each of these apps each time I move from place to place. The people I’m with have started rolling their eyes at me while I take my 10 minutes to check-in to all the different apps.

I’m not saying there can be only one. But one would sure be nice.

Find Whrrl 3 in the App Store here.

Last week, an App Store error got the latest version of Foursquare for the iPhone into a few users hands a little bit early.

That hiccup resulted in the app briefly disappearing from the App Store before finally returning early yesterday. Now the newly designed version of the app is in the App Store and available for everyone to check out.

Foursquare 1.7 features a new design, faster checkins and shouts, plus an easy way to view your checkin history. The app also features pull-to-refresh, a la Tweetie 2 for the iPhone. The app is a lot more responsive in our tests and the new interface is a big enhancement.

This is a nice improvement from the old release and a fitting first-birthday gift of sorts as the app is arriving just before SXSW 2010 — where the app made its first big splash last year — begins.

What do you think of the new Foursquare app? Let us know!

Tags: foursquare, foursquare iphone, iphone apps

Regular readers will know my love for all things location. In particular, these check-in location-based services fascinate me, mainly because I see them as a bridge between social networks as we’ve known it, and actual social interaction in the real world. Foursquare has been my app of choice over the past year (it launched almost exactly a year ago at SXSW). But the latest version of Gowalla has me thinking about switching sides. At the very least, I’ll be using both at all times now.

Gowalla version 2.0 for the iPhone just hit the App Store today. With it, you’ll notice a few different things. First and foremost, the overall look has been updated from a sort of Army green, to a more subtle light green that is much easier on the eyes. More significantly, the toolbar has been reworked so that now social activity is front and center when you load the app, while your own activity is the last tab. Both of these changes are things I’ve complained about since day one with Gowalla, so they’re certainly welcome. But that’s not why I’m excited for the app. I’m excited because it takes the idea of the check-in and extends it.

Specifically, you can now add pictures and comments to check-ins in Gowalla. This makes for a much richer social experience both using the app and the website (the data goes over there as well). As founder and CEO Josh Williams describes in the video below, there were a lot of people who wanted to talk about the social activity on Gowalla, but previously they had to text message or email their friends to say something like “hey I saw you check-in at the restaurant, want some company?” Now, that type of dialogue can take place all within the app.

Now, others have tried to add additional layers to check-ins in the past. Why I think it works with Gowalla 2.0 is because they keep it simple. The application is extremely handsome (since the beginning, everyone is quick to note how good the designers are working for the team) and intuitive. There are only a few basic things you can do, and all are obvious from the main screen. You can either check-in at a venue, comment on your friends’ check-ins (with the new chat bubble in the stream), look at the spots around you, see trips (pre-planned venue excursions), or look at your own activity.

Previously, with Gowalla, I thought the focus was too much on their virtual items. Those are now tucked away in your Passport (your profile). They’re still important, and will be increasingly so for Gowalla’s revenue model (trading virtual goods for real-world items), but they’re not in your face, confusing users.

All that said, there are two downsides still to the service. First, the social activity stream includes everybody that your friends with. With Foursquare, the people currently in the same city as you are highlighted; Gowalla doesn’t do that. I suspect that will be very annoying to my friends not going to Austin this week for SXSW. Their stream will be a constant reminder that they’re not there — and they likely could care less about my check-ins, since they can’t possibly come and meet me.

The second downside is that Gowalla’s API remains read-only. That means while other services can pull out Gowalla’s data, they can’t put anything back in. That means there will be no Gowalla apps besides the ones they make (at least for now). Williams explained the rationale behind this as Gowalla wants to stay in control of the user experience (a rather Apple-like argument). That makes some sense, since there are all these virtual goods that will be flying around, and it will be hard to make sure every third-party app is implementing them correctly. Also, Gowalla is much more strict about its location-based check-ins then say, Foursquare. They’re so strict, in fact, that it’s been an issue in the past (and in some cases, still is), with people not being able to check-in places they’re actually at because the GPS is wonky. At the same time, this helps a lot with gaming the system, and that will be increasingly important as Gowalla strikes deals with partners based around check-ins.

Listen to Williams talk more about the new app, as well as his thoughts on AT&T’s network, some SXSW specials, rivals, and yes, even the news that Facebook is apparently looking at federating some of Gowalla’s (and Foursquare’s) data for its own location offering. He also notes that with the new release, Gowalla is expanding the idea of checking-in to be more of a bucket of elements now, including images and comments. Interesting. (Sorry in advance that I shot the video vertically on my iPhone — gotta stop doing that.)

You can find Gowalla 2.0 in the App Store here. It’s a free download.

Sonos, the Santa Barbara, California based startup that develops of wireless multi-room music systems, is taking a new round of financing from London-based Index Ventures, we’ve heard from multiple sources. Partner Mike Volpi, a forcer Cisco exec who found himself in the middle of a huge drama last year around eBay’s Skype spinoff, will join the board of directors of Sonos.

Volpi will bring real expertise to the Sonos board. As recently as 2007 he ran an $11 billion routing and access products busines for Cisco. He clearly knows how to sell products at scale.

Sonos has been around since 2003 and has raised some $40 million from private angel investors and BV Capital. Until last year the company sold very high end music products that users loved passionately, but the mutli-thousand dollar price point for a complete system made mainstream penetration difficult.

But in 2009 Sonos began selling a new product, the S5 music system, that users control via their iPhone. The S5 is just $400 and has driven “massive growth” says the company.

Like Flip last year, Sonos likely had a choice between selling now or raising new money for major expansion. Flip sold to Cisco. Sonos, it seems, is taking more money, but adding an ex-Cisco exec as well. Perhaps they’ll get their cake and eat it, too.

Sonos wouldn’t comment on this story. But we believe the deal will close and be announced in the next week or two.

Are you going to be in Austin, Texas for South by Southwest? So will I. So will Justin Levy and Colin Bower from New Marketing Labs. While we’re there, I’m definitely up for business meetings with people interested in talking about upcoming projects. I don’t like making set time meetings at the event, because things are a whirlwind. That said, when we get it narrowed down to a day, we can usually do okay on getting a meeting set up.

I’m also going to be out and about for some socialization, naturally. I won’t be going to many of the parties. I just don’t like the crush of the crowds, the loud music, and the waiting in very long lines. I’ll be in the halls and the blogger’s lounge and the Pepsi area at SXSW. I’ll dip in and out of sessions. I’m speaking on Saturday the 13th with Julien at 12-something-PM. The panel is “I don’t trust you one stinkin’ bit.”

On Monday the 15th, I’ll be with Tim Hayden and others at the AT&T Conference Center for part of the day for Get Ready to Live, an event with UT Austin that will explore the future of marketing and where all this social and experience marketing stuff is going.

Don’t be shy. If there are lots of people, just come on up and say hi. It’s why I’m there. If you’re normally shy, PRETEND you’re not shy. Want some hints on how? Here’s my post on how to be sexier in person.

By all means, make sure you say howdy do. I’ll be there for all of Interactive. I can’t stay for the Music part. That means you have about 5 days to try and connect. I won’t see your @ messages on Twitter, but will dip into my direct messages as often as I can.

The worst thing you could possibly do is tweet me a few days later and say, ” I saw you but didn’t want to interrupt you.” That’s why I’m there. Please come say hi.

Here’s a test. Let’s see if you remember this when we meet.

Unless you want to do business with me, don’t give me a business card. We both know how to reach each other, so unless one of us asks for one, let’s not hand them out. We tend to give out business cards because we’ve been taught this is what to do. It’s not. It’s the old way. In the old way, we just blast people with messages whenever WE need something. In the new way, you and I should only exchange cards if we’re looking to do future business. Otherwise? We roughly know how to reach each other, don’t we?

Save a card. Save the planet. Rewire the way humans do business.

This event is quite social. It’s a great way to meet lots of people you haven’t seen before in person. They’re all just people, just like you. Never treat people like they’re gods and you’re there to worship. They’re all just people. The biggest names in the world that I’ve ever wanted to meet are just people. And you know what? If they ACT fancy? That’s because they’ve got low self-esteem. That’s not your issue.

Let’s say hi at the event, okay? And more interestingly, let’s think about what we can do that would have some IMPACT while we’re there.

Good?

Sony has named its forthcoming PlayStation 3 motion controller “PlayStation Move.” The controller is Sony’s answer to Nintendo’s Wii Remote and Microsoft’s Project Natal for Xbox 360 — a way to use motion to play video games instead of (or at least in addition to) buttons.

The controller was originally announced at the E3 interactive entertainment conference last year, but it was not named. Since then people have simply called it “the PlayStation motion controller.” It’s good to have a name to work with even though it’s a straightforward one.

Move is expected to launch in Fall of 2010, right next to Microsoft’s competing Project Natal peripheral for the Xbox 360. Both devices will use cameras to track movements, but the similarities end there. Move uses a spherical light which is tracked by the camera in concert with internal sensors. Natal on the other hand uses 3D camera technology to track the entirety of the player’s body without a controller.

Sony plans to charge under $100 for a package including Move, the PlayStation Eye camera and one game. The pitch: It’s far more accurate than Nintendo’s Wii remote, so it will appeal to hardcore gamers who play difficult games, not just casual gamers who enjoy party games.

Move will be supported by new games Ape Escape, Echochrome 2, and Tiger Woods PGA Tour 11, plus old games LittleBigPlanet, Flower, and Resident Evil 5. Others are planned too.

[img credit: Kotaku]

Tags: GDC, gdc-2010, motion controls, nintendo wii, playstation 3, playstation move, sony, video games, wii remote

With the impending launch of the Apple iPad, the Cupertino-based company's shunning of Adobe Flash technology has been brought to the forefront of technological discussions. While it was one thing to forgo Flash on a small, mobile device such as the iPhone or iPod Touch, some are questioning whether lack of Flash support is going to be a make-it-or-break it feature for the new slate devices arriving next month - devices which, if you believe Apple CEO Steve Jobs - are "better than netbooks."

On the flip side, Apple supporters echo the company's sentiments that "Flash is a CPU hog" and including support for the technology in Apple's mobile line-up would negatively impact battery life.

Sponsor

However, recent tests have put Flash up against HTML5, the new web markup language that eliminates the need for the Adobe plugin. The results of these tests show that this is not a simple black-and-white issue. Is Flash really a CPU hog? Yes, in some cases. But, surprisingly, not all the time. In fact, sometimes HTML5 actually performed worse.

Jan Ozer is an expert in video encoding technologies, has worked in digital video since 1990 and is the author of 13 books related to the subject. Recently, he put HTML5 up against Flash in a series of tests that pitted the two technologies against each other on both the Mac and PC and in different web browsers including Internet Explorer 8, Google Chrome, Apple Safari and Mozilla Firefox.

The results of the tests in their entirety are published here on StreamingLearningCenter.com. The summary in a nutshell? Flash isn't always a CPU hog, sometimes that honor goes to HTML5.

Some of the highlights of Ozer's findings are below, broken up into both Mac and Windows test results.

• With Safari, HTML5 was the most efficient and consumed less CPU than Flash using only 12.39% CPU. With Flash 10.0, CPU utilization was at 37.41% and with Flash 10.1, it dropped to 32.07%
• With Google Chrome, Flash and HTML5 were both equally inefficient (both are around 50%)
• With Firefox, Flash was only slightly less efficient than in Safari, but better than in Chrome

• Safari wouldn't play HTML5 videos, so there was no way to test that. However, Flash 10.0 used 23.22% CPU but Flash 10.1 only used 7.43% CPU
• Google Chrome was more efficient on Windows than Mac. Playback with Flash Player 10.0 was about 24% more efficient than HTML5, while Flash Player 10.1 was 58% more efficient than HTML5.
• On Firefox, Flash 10.1 dropped CPU utilization to 6% from 22% in Flash 10.0
• In IE8, Flash 10.0 used 22.41% CPU and Flash 10.1 used 14.62% CPU

In analyzing the results of the tests, Ozer determined that the key to better Flash performance was dependent upon whether or not it could access hardware acceleration. This feature, launched in Flash 10.1, allows the plugin to use the graphics processing unit (GPU) on some computers to decode video. Depending on the video card and drivers, (NVIDIA, AMD/ATI and Intel offer products that support this), the video decoding process in Flash 10.1 can now work for all video playback, not just full-screen playback as was available in Flash 10.0.

According to Adobe, hardware acceleration is not supported under either Linux or Mac OS X, the latter because Mac OS X does not expose access to the required APIs. Adobe goes on to say "The Flash Player team will continue to evaluate adding hardware acceleration to Linux and Mac OS X in future releases."

Here's what this all means in layman's terms: Apple isn't allowing Flash to become more efficient on their Mac OS X/Safari platform (or their iPod/iPhone/iPad one, either) by not providing the access to the hardware it needs to reduce its CPU load. Adobe is waiting and watching to see if they do, but, as Ozer says "the ball is in Apple's court."

Will Apple budge? At this point, it's unlikely. In blocking Flash on Apple devices, the company can easily claim that it's simply not an efficient technology...and that's true for now, considering how it's set up. But if the company wanted to allow it and make it work, it seems reasonable to believe that they could. This is what leads some insiders to believe that the decision to block Flash is less of a technological one and more of a business-minded one. After all, if you could easily visit Hulu.com to stream TV shows and movies, then why would you need to buy them from the iTunes Store?

So while Flash's "CPU hogging" may be a contributing factor in Apple's decision to not support the technology on their mobile devices, that's probably not the only reason behind the block.

Thank you to Dan Rayburn, who pointed us to Jan Ozer's article.

Over the last six months, doubleTwist, the iTunes alternative that lets you manage your music, videos, and photos, has really been stepping up its game. In October the company integrated an Amazon-powered MP3 store, allowing users to download and sync their music directly with any of hundreds of compatible devices, much as they would with the iTunes/iPod combo. And today it’s adding a new feature that makes it an even more viable iTunes competitor: support for podcasts.

Co-founder Monique Farantzos says that doubleTwist has built and integrated a podcast search engine with 20 times as many podcasts as iTunes offers. Rankings are based on popularity (as opposed to a simple listing that would grow unmanageable with that much content). The new feature is launching on Windows now, with Mac support for podcasts coming next month.  Later this year, doubleTwist will offer an API allowing other applications to tap into the podcast search engine.  The company is also planning to launch a client for Android (which would presumably allow users to stream content) over the summer.

Farantzos says that doubleTwist is also going to start offering more cloud-based services. In May, users will be able to store the podcasts they’re subscribed to server-side, so they’ll be able to use the same subscriptions on their desktop and mobile clients without having to dock them together.

While it supports many devices, doubleTwist is becoming increasingly popular as an ‘iTunes for Android’. In January, it forged a partnership with T-Mobile, which promotes doubleTwist and has pre-installed it on some devices. Now, 53% of doubleTwist users are using it to sync with Android phones. The application also supports syncing with many other devices, including WebOS, BlackBerry, Sony PSP, and digital cameras.

doubleTwist is still missing some of the functionality that iTunes has, like the ability to download TV shows and movies. But the podcast functionality will add some video content, and 1 in 5 users are using it to manage video content they already have.  And some people may even appreciate the added simplicity if they’re just interested in music. In any case, it probably isn’t worth holding your breath for doubleTwist to add movies and TV downloads any time soon — content owners are still set on wrapping that content in DRM.

Also see Songbird, another iTunes alternative (you can see our past coverage here).

Talking Third Frame

There is a crisis in the use of photography by NGOs, but that crisis is producing a flowering of creative practice and thoughts.

 That’s my impression after a packed day talking imagery and compassion at UAL’s Paul Lowe’s Third Frame Conference,  put on with Polis at the London College of Communication.

Here’s the problem. NGOs like Save The Children or Water Aid want to raise money and consciousness about development, Human Rights  and economic oppression. They also want to do it in a way that empowers the subjects of injustice. They want to be democratic in the way that they try to change the world.

At the same time they need your attention and money to help them do all this. Photography and film is a powerful tool in their campaign kit bag. But it can reinforce stereotypes and replicate oppressive power relationships.

New media technologies open up new ways for NGOs to use photography and film in different ways. But there is still that fundamental contradiction. How to pull the heart strings without confirming the inequality?

David Campbell from Durham University denied there was a problem with ‘compassion fatigue’. He said the problem was compassion. Instead of trying to move people emotionally, photography needs to get political.

And Lilie Chouliaraki from LSE suggested how that might happen by using imagery that makes you reflect. Instead of straight-forward images of suffering she showed examples where NGOs had tried what she calls ‘post-humanitarian’ communications. So use cartoons, or tromp d’oeil . [There’s more on Lilie’s work with Polis here] However, she warns that new media can create a more ‘light-touch’ activism.

Ben Chesterton from the multi-media outfit Duckrabbit insists that NGOs have to let people tell their own story. And they must be enabled to use the full range of media to do so.

Meanwhile, other  NGOs are looking harder  at how they use more conventional photography. SCF have teamed up with Paul Lowe on a knowledge transfer project where a researcher will help SCF to evaluate a photography project they have commissioned as well as their overall use of imagery.

WaterAid have also commissioned a photographer to record the effect of their work. Not to be put in brochures but to tour galleries. The photographer worked with the NGO but had a remarkable degree of freedom.

Then there was Ed Kashi, the American photo-journalist  who has created the Curse of the Black Gold project at the Host Gallery.  He’s a very interesting man.  On the one hand he is a classic documentary photographer but he pushes hard at the boundaries of the genre. For example, he works with non-media types on the economic and political issues raised by his photography.  So his event at the LSE includes academics and Nigerian campaigners from the Niger Delta.

“Ten years ago I just wanted to get the book and the gallery show. That was the ultimate.  Now I want to create an online feed-back loop from my work using stills, audio, the voice of the subjects. I see my pictures as the way to bring you in..to respond..to start to react and care about something. And then to further contextualise the issues we want to cover.”

He talks about how self-obsessed photographers are and how he tries to move beyond the ego. He doesn’t differentiate between traditional photography and new multi-media techniques. It’s not the technology, it’s the impact that matters he says.

In fact, sometimes the wiz-bang geekery can get in the way of telling a story that has purpose. Get out of Second Life into Real Life, says Kashi.

Take a look at this clever and powerful audio/stills piece about exploitation in the Niger Delta. Style-wise it could run on a newspaper website but the NYT turned it down because it is a rampantly ‘partial’ piece with little formal balance. There are no quotes from the oil companies for example.

Which means that funding has to come from NGOs or foundations. That might only reinforce its potential exclusion from the mainstream. So says, Kashi, we are at a moment when the kit has never been cheaper or more clever, but the outlets aren’t there.

In the plenary that I chaired it was clear that this is an area where there are deeply held beliefs about both humanitarianism and photography. Frankly, I don’t think they are entirely reconcilable. Both aid workers and photographers see themselves as moral agents.  Worse still, the photographers think they are artists as well!

Joking apart, this can be a rich mix. But it can also create self-serving paradigms where the subject is ignored. That’s why I think that it is still important to think about this as journalism – not simply art or a marketing. The difference now is that all of us – including the subject – can be part of the process.

Is that enough? No, in the end it is politics that decides these issues and why it was so good that it wasn’t forgotten during this excellent and exciting conference. 

Since the announcement went live yesterday about the Google Marketplace, we've had a number of companies come to us about how its applications will fit with the service.

We'll do a fuller look at these companies this week but for some immediate perspective we decided to take a look at Zoho, a service that competes with Google Apps. So it is it interesting that the company joined Google Apps Marketplace in its launch.

Sponsor

Buy why would Zoho offer its applications to integrate with Google? Yes, the companies compete. But Raju Vegesna of Zoho says that it is far more important to complement Google Apps. Over the past few years the company has worked to make it simple for Zoho customers to use its services in tandem with Google Apps. Zoho offers Google Sign-in, Google Apps Sign-in and recently it integrated with Google Docs.

Vegesna gave us three reasons why Zoho decided to be part of the launch. His perspectives should provide some insights about the symbiotic relationship Google Apps Marketplace will foster.

For many developers, integrating with Google Apps represents a significant business opportunity. Google announced at its launch that it passed the 25 million customer mark over the weekend.

Vegesna:

"First, we have 50% more apps than Google, especially on the business side (CRM, Project Management, Web Conferencing etc). This means, these additional apps can really complement Google Apps. Google has over 20 million users on G Apps and our Business apps can be sold to those customers. "

To play in this era, you have to play with Google. They dominate as much as any company has in the past 30 years. The domination in large part is now solidified by its investment in its cloud infrastructure.

Vegesna:

"Second, we understand that this is going to be a Google dominated eco-system (IBM dominated Mainframe era, Microsoft dominated PC era and Google will dominate the web era) and we wanted to be an important player in this web era. We talked more about this here and here."

Yesterday, we touched on why the marketplace makes sense for companies standardized on Google Apps. With all the contacts in one place, people can add applications to fine tune Google Apps. Does a company start with the same foundation if the platform is built on CRM?

Vegesna:

"Third, when someone builds a platform, email is a great app to build the platform around, rather than CRM (which salesforce did). We think it'll be a good and succesful platform for online apps which will move the web app momentum forward and we want to be a key player (the same way Adobe was a key player in PC era)."

For more about the Zoho integration:

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: Scordit

Quick Pitch: A social site where you share the stuff you’ve bought or want to get, and win prizes by doing it!

Genius Idea: It’s nice to share your new purchases or “scores” with friends or to let people know what stuff you really want to score in the future. Likewise, it’s fun to see what your friends are scoring or adding to their wishlists. Scordit handles both tasks, plus integrates with Facebook and Twitter, making sharing and wishlisting easy.

Similar services to Scordit exist — we covered one called Hollrr last month — but Scordit is a little bit different in that you can browse or search for items (and it can poll places like Amazon.com for images or product names) you both have and items you want.

Scordit also issues users points for doing certain tasks — like adding scores or wishes to your profile, inviting a friend to the service, or discussing products you already have. Each point gets you a chance to win a $50 Amazon Gift Card each week and towards a bigger prize each month. The prize this month, for example is an iPad.

In the future Scordit will also let you earn coupons and discounts on items in your wishlist, based on the points you a have earned.

We like that Scordit supports account creation with both Twitter and Facebook and that you can selectively tweet or share your scores or wishes on those services.

Like Hollrr, we do wish that there was a bookmarklet that could make adding items to your scores or wishes even faster. These sorts of sharing sites have a lot of potential but being accessible from outside the main app is something we really want to see.

How do you share your scores with friends? Let us know!

Disclosure: Scordit is founded by Shane Snow, who has contributed to Mashable.

BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* (please see website for official rules and guidelines).”

Tags: getglue, hollrr, product sharing, scordit

Google has just released an alternative player for Google Reader that gives those with a penchant for browsing news the ability to do so in an image-heavy, TV-like fashion.

Dubbed Google Reader Play, the new tool is an experimental Google Labs project that presents stories one by one — based on their Recommend Items technology — using enlarged photos and auto-playing videos (in lieu of text) on a black backdrop. Viewers can redefine categories and star, like or share stories, with those behaviors further contributing to what Google displays.

Google Reader Play could be both an entertainment utility for browsing the web and a complement to your Google Reader experience. Actions that you take in Reader or Reader Play are shared between the two products, and the recommendations in Reader Play are personalized based on the people you’re following in Reader.

Google Reader Play is certainly eye-catching, but it’s more pop than it is substance. In fact, given that Google Reader appeals to fairly narrow audience today, we believe the product was intended to up the entertainment factor and introduce Reader-esque features to a much broader set of users.

It’s nice to look at and worth a try; whether or not that’s enough to attract the attention of those outside the web/tech realm remains to be seen. We do, however, think that Google Reader Play on an iPad or actual TV set, say via something like Boxee Box, would be worth watching.

Tags: Google, google reader, google reader play, tv