Excited about your new Facebook page but don’t know what’s next?  What does a truly advanced company look like in social business?  They can say yes to seven or more of these ten criteria.

We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”.  We’ve come to learn which companies are advanced and why.  Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement.

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity.
Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business:

1. Clear understanding of their customers socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers.  Granular knowledge of where their customers are, which behaviors they use, who they trust for information, and how they influence their peers in the context of their own products.
   The true test? Your company can adjust budgets of your integrated social strategy based on data –not gut feel.
2. Your organization is in Hub and Spoke, Dandelion, or Holistic formation. Social technologies enable all employees that want to talk to customers to do so.  This means a massive change inside of your organization to get ready.  Your company is sophisticated if you’ve organized in the Hub and Spoke, Dandelion, or Holistic and all employees clearly know their role, process, and contact points.
   The true test? A product crises has emerged on YouTube on a Friday evening before a three day weekend and you can sleep peacefully.
3. Corporate website integration: Social sign on. When customers come to the corporate site, they can see which one of their friends uses which product, and what they think about it.  Common technologies would include OpenID, Facebook Connect, and other social sign on technologies.
   The true test? You can disable your corporate registration page and use social logins instead.
4. Personalized corporate website based on social data. When a prospect (someone who’s never logged into you website before) arrives to your corporate website, they receive a customized experience based on their social IDs.  This would be based on Social CRM infrastructure, social sign on technology and a large inventory of personalized content.
   The true test? The voices of the consumers real world friends emerge above that of the brand right on the corporate website, see Levi’s foray.
5. Thriving advocacy program: customers are actively selling on your behalf. The sophisticated marketing program isn’t really the company talking much at all, instead they’ve a thriving advocacy program and word of mouth program that encourages customers to recruit prospects for them –all unpaid.  Learn how to do this, by reading this piece on Forbes.
   The true test? most leads are coming in through existing customers –not your sales team.
6. A community of customers supports each other, reducing support center calls. A company that has a thriving branded community where customers are self-supporting each other with little aid from the brand or the support team is a sign of a sophisticated social support program.
   The true test? A majority of customer support issues are resolved by community faster, with greater satisfaction than your dedicated support team.
7. Anticipation of prospects and customers using Social CRM technology.  Brands can anticipate before a customer has a problem, or grab leads “right out of the air” by using brand monitoring software, intelligent keyword monitoring and responding to be faster than real time using Social CRM strategies.
   The true test? sales and marketing are getting leads before the consideration phase, and the support team reduces inbound calls by triggering the community to resolve a potential issue before it’s escalated.
8. Innovation of new products with customers using web collaboration.  Companies that use these same tools to glean input from customers (ethnographic data collection) or create private communities, or use collaboration and innovation tools like Ideastorm or Uservoice and build new products and services demonstrate true sophistication.
   The true test? faster time to market on products because consumers have dictated the specifications, and less inventory as the product is built on spec.
9. Supply chain is influenced by social data in real time. Social media isn’t just about marketing and support, but is very valuable in listening to customer signals then to anticipate which products, services, and teams should be when and where.
   The true test? Your company is sophisticated if you’re using social data to adjust your supply chain in real time based on customer signals from checkins, tweets, and plancasts.
10. Real time reporting of revenues, costs and efficiency:  I’ve met with some of the most advanced teams, and they have clear reporting and can measure the increased revenues (over the total cost of the program) to tell their executives the true ROI of their business program.
    The true test? Real time dashboard measures the health of all social channels revenues, CSAT, sentiment and overall program costs.

We’ve done research on the roadmap for companies to reach these 10 levels of nirvana, but have found few companies that have done a few, or even a majority of them. If you know of any companies that have achieved five out of ten of these criteria, we’d love to know, please leave a comment.

Infographics at their best are more than just pictures — they can provide new understandings, succinct summaries, or just plain old fun.

In that respect, reading newspaper archives isn’t the only way to get a deeper understanding of current events. Infographics can help us get a better grasp on what’s going on.

Check out these 10 visualizations to learn more about the news with a quick look.

Last month alone, Google acquired social-search service Angstro, visual shopping search engine like.com, and social currency company Jambool. Google has been on an acquisition binge for some time, and it’s getting tricky to keep track of its appetite.

This graphic shows a timeline of Google’s activity in three categories: “Building Revenue Streams,” “Cutting Competition,” or “A Little of Both.”

The campaign for gay marriage has passed a multitude of milestones over the last decade. Unfortunately for those trying to keep track of them, the victories and setbacks vary drastically by state. Decisions are reversed and in some cases overturned by higher courts, which makes progress hard to track.

This map from the LA Times shows the status of gay marriage in each state by month. Click on a state for its most recent ruling or watch the country change from being legally similar in its treatment of same-sex couples in 2000 to sharply divided in 2010.

The frequency and fatality of IEDs (homemade bombs) in Afghanistan was highlighted when WikiLeaks published more than 90,000 secret documents about the Afghan war. Anti-war activists published this illustrative video that includes all of the incidents reported in these leaked documents.

On April 20, an explosion on a BP drilling rig started what has become the largest accidental oil spill in history. Despite numerous strategies that were deployed to plug the leak, it wasn’t capped until July 15.

This video graphic by New Orleans online newspaper NOLA wraps timeline, graphic, and cumulative damage data into one easy-to-digest piece of media.

The CIA World Factbook has always been a great resource for putting news stories into the context of their geographic location. But now it’s also easy to get the information at a glance.

The World Factbook Dashboard allows you to color code the countries of the world by population, population growth, infant mortality, agricultural GDP, industry GDP, services GDP, total GDP, GDP/inhabitant, or inflation. Clicking on a country zooms in for more information.

This map from The New York Times illustrates not only which areas suffered the highest unemployment rate after the recession, but also offers the option to filter data by metropolitan areas, areas with housing bubbles, rural areas, and manufacturing centers.

The Wall Street Journal updates this map constantly with violent conflicts in Afghanistan and Pakistan. If you want to learn about the day-to-day details of the war or understand its scope, there’s no better visual resource.

Even if you read through every health care bill article, it could be hard to exactly pick out what the law would change about your insurance coverage and taxes. The Washington Post made it easy by providing this nifty tool. Input whether you have insurance coverage, your family size, your income, and your marital status, and it will tell you how health care reform will impact your life.

For the broader picture on healthcare reform, see this subway-style map from GOOD Magazine.

The government is still busy spending much of the $787 billion it allotted for the economic stimulus in February of last year. This infographic effectively illustrates how that huge chunk of change is being distributed.

This chilling interactive graphic from USA Today simply illustrates the deaths in the Afghanistan and Iraq wars. Information seekers can search deaths by personal factors like name, age, gender, race, or home town as well as by military service details, date, cause, or place.

CNN has a more elaborate version here.

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More About: afghanistan, bp, current events, gay rights, graphics, healthcare reform, infographics, iraq, News, oil-spill, stimulus, visualizations, wikileaks

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It’s the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing.

Recently, my company managed to inspire 60 such influencers to participate in our event, called The Influencer Project, and they even took it upon themselves to help spread the word.

People like Social Media Examiner’s own Michael Stelzner, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, David Meerman Scott, and others all signed on. We were grateful beyond belief.

Some of the brightest minds in social media spoke at The Influencer Project.

Why’d they come on board? And how’d we do it?

It takes creativity to inspire others.

Many of us who are new to the social media space want influencers to “get behind” our brands, products and special events.

We think we can just reach out to them, and if we have a great thing going on, they’ll naturally want to endorse what we’re doing.

It’s an honest mistake, usually, but it does backfire—or at least, it won’t get you the results you’re looking for.

Of course, if you have deep reserves of cash, you may be able to afford paying handsomely for a big name to review your product—although, to be sure, that can get into very tricky ethical territory and is a delicate issue.

But for the rest of us—for those who don’t have tens or hundreds of thousands of dollars to spend on “influencer outreach”—we have to be a little more creative.

In fact, we have to get rid of the very idea of “trying” to “get” a social media influencer to “back” our brand.

Instead, we need to create innovative ways to inspire not only well-known influencers, but also large numbers of participants, to join a project, a cause, an initiative. And that takes a different kind of thinking—one that I’ll explain below.

The thing is, no-one wants to be your salesperson—unless they are, of course, being paid to sell your products. But everyone—social media influencers included—wants to be part of something that’s bigger than them, that’s creative and that brings new ideas into the world.

So, without any further ado, here are my 5 creative ways for inspiring web celebrities to come on board with what you’re doing:

Don’t ask them to endorse a product or site. Instead, create a project—related to, but independent of, your brand—that they can get behind. Think about the “Yes We Can” video that will.i.am created for Barack Obama’s campaign.

www.youtube.com/watch?v=SsV2O4fCgjk

Regardless of your political leaning, there’s a lesson here. Yes, will.i.am’s a celebrity. And yes, Hollywood is known for bringing other celebrities on board political campaigns. But that’s not the fundamental point. The point is that there was a cause, an initiative, a project that people wanted to get behind, that inspired them to act—and they did.

This is what you need. You want to create something that many people will join. A cause, a vision.

Memetic means that it has a meme-like quality. Well, what’s a meme, you ask? In its simplest definition, a meme is an idea that spreads from person to person, one that’s so “catchy” that people almost can’t help but to spread it.

“Yes We Can” was a meme.

A meme is bigger than a brand. Just Do It is a meme. No Fear is a meme. The Red Bull Flugtag is a meme. It’s something that people can identify with, make their own and share with others. If you’re simply trying to strong-arm a social media influencer into singing your brand’s praises, good luck. But if you have a project that has memetic quality, then you’re on the right track.

A meme unto itself isn’t enough. Sure, you could get lots of YouTube video views by trying to replicate something like a funny hamster, but you won’t be enrolling people in a vision.

www.youtube.com/watch?v=y8Kyi0WNg40

In other words, you won’t be providing extraordinary value—to the end user or to the influencer.

On the other hand, if your project provides overwhelming value and is memetic, then you’re not only sure to inspire people, you’ll also be making the world a better place.

It makes business sense, too. Simply trying to make a campaign “go viral” for the sake of going viral is far riskier than creating a project that offers tremendous benefit. In our case, we provided users with more than 60 helpful tips that they could use to increase their digital influence in 60 minutes. They heard from luminaries they respected.

Everyone won. There was no attempt to manipulate people to act on our behalf for a hollow goal. It was values-driven all the way around.

There are two things all of us have an increasingly short supply of: time and attention. Unless you’re Apple or Microsoft and you’re offering a blogger a sneak peek at your new product, asking someone to write a whole blog post about you—or, for example, do an hour-long webinar to your not-quite-robust-enough-yet list of subscribers—is going to make getting a “yes” a lot harder.

In our case, we only asked for 60 seconds of the speaker’s time. The proposition was often met with enthusiasm. “Sure, I’d love to do a 60-second interview!” It was fun, short and interesting. There’s no way we would have gotten 60 busy people to do full-hour interviews each right off the bat. So we made it radically easy for them to say “yes.”

But that’s only part of the picture: we also made it incredibly easy for the audience to say “yes.” For only an hour of their time, we were going to give them 60 tips from 60 experts. Not a bad deal. And that’s exactly what we heard from participants: it was completely manageable and reasonable to take one hour to learn from so many people.

So don’t just reduce the barriers for those you want to headline your campaign, also make it easy for your intended audience to participate.

When describing his company’s financial practices, Salesforce.com CEO Marc Benioff said that while his software-as-a-service platform may have been revolutionary, his bookkeeping methods were as traditional as they get.

Similarly, I believe that it’s important to let your creativity and imagination run wild, and to create something new—for example, to take a conventional idea (say, marketing conference) and challenge it (the shortest marketing conference ever). But I see far too many campaigns that feature weird, wild and avant-garde stuff without making it accessible to the end users.

The “60-in-60″ idea was new. But it wasn’t “43-in-68.” We didn’t ask them to speak for 10 seconds. We didn’t request that they sing, dance or rap. In other words, it all made sense—both to them and to the audience. “60 tips” is still an attractive value proposition, and participants felt that they truly benefited from the advice.

But the other side of completely inaccessible and avant-garde is utter banality. Think of the typical webinar, conference or jargon-ridden special report. Sure, those can be great as ongoing lead-generation sources, but not as a way to get noticed and build digital influence rapidly.

So even though I’d recommend erring on the side of accessibility, I still want to challenge and encourage you to come up with something innovative.

Hopefully, these tips have given your creative faculties some juice to explore what you can do to inspire social media influencers—and your target audience—to join your cause.

What do you think? Have you had success recruiting influencers? Put your comments in the box below.

As the fugitive businessman Asil Nadir flew back to Britain from his North Cyprus bolt-hole last week, Sean O'Neill, the crime editor of The Times, scooped Fleet Street by being the only print journalist on the plane. Yet those searching Google for the latest on the breaking story that morning would have found no sign of O'Neill's exclusive – only follow-up stories by rival news organisations such as The Guardian and ITN.

Thanks to a partnership with Vlingo, owners of Android 2.0 or higher-equipped phones can now check in to Foursquare and update their status on Facebook and Twitter simply by speaking into their phones.

To try it out, download the free Vlingo app to your Android handset.

Using your voice, you can then update your location status on Foursquare by saying “check into Logan Airport”, locate your friends with commands like “where are my friends?” and “who’s nearby?” as well as send shout-outs to your buddies (e.g. “shout at Logan Airport waiting to board a plane to San Francisco”).

That’s not all though. The latest version of the Vlingo app also lets users share the service with their friends with the click of a button and also update their status on Facebook, Twitter and/or Foursquare at the same time by saying “social update” and speaking the message.

Previous Vlingo features remain, too: you can still use the app to send text and email messages, search the web, use Google maps and more.

As for BlackBerry, iPhone and Nokia S60 users – they’ll have to be patient for a while before they can start updating their status and locations with their voice.

Vlingo says it plans to roll out this functionality to other supported platforms in a future release but didn’t mention specific dates.

Do you consider voice-driven applications to be an ideal way to interact with mobile apps on your phone? Why (not)?

The extension of the deal wasn’t a given by any means; the $1 billion investment Google made in AOL back in 2005 proved to be disastrous financially. Further, Microsoft has been aggressively making deals to grow marketshare for Bing, most notably with Yahoo, which now sees Bing powering Yahoo search and its related advertising.

With the renewed AOL deal, Google locks up about 2.3% of the search market according to the most recent numbers from comScore. Google currently has 65.8% of the market, while Microsoft has 27.1% between Bing and Yahoo.

Beyond web search, today’s deal also broadens Google’s reach on mobile and gets additional premium content onto YouTube – both of which are currently high priorities for the company, as CEO Eric Schmidt noted in his statement on the deal. “It’s particularly exciting to see our relationship expand into video and mobile. These areas are now at the heart of users’ online experiences and at the core of both of our businesses,” he said.

More About: aol, Google, Search

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It’s free and comes with a slew of touch interface bells and whistles built right in. The app is intended to allow for seamless navigation between tweets, photos, web pages, videos and other media and updates. It’s also usable even for those who don’t have Twitter accounts.

Twitter for iPad [iTunes link] has a few new UI touches that you haven’t seen elsewhere. These features are custom-designed for the larger screen and touch capabilities of the iPad. It also caters to what the iPad was made for: media consumption rather than creation. Twitter’s Leland Rechis, a mobile UX designer, writes on the Twitter blog that the iPad is “a device that really lets content shine.”

The main interface is a series of panes that can expand and retract based on the kind of content the user wants to access. “Tapping on a Tweet opens a pane to the right. Depending on the content in that Tweet, you’ll see a video or photo, or maybe a news story, or perhaps another Tweet. You can continue tapping on Tweets, opening new panes, and getting new content as long as you’d like,” wites Rechis.

Media viewing is optimized for the iPad, as well. Videos play in-line with other content and can be loaded while you’re browsing through your timeline. You can pinch a video to view it fullscreen, too.

Finally, Twitter has really done some interesting things with touchscreen capabilities in this app. When you pinch a tweet, you’ll see details about the author and have a list of actions you can take, including reply and retweet. A two-finger pull-down gesture will show the entire conversation around a tweet.

It’s a creative way to approach multitouch app building, and we look forward to playing with it ourselves. We’re also really looking forward to what apps may come to other tablets in the future.

The iTunes release is rolling out right now; if you can’t get the latest version of the app right now, wait a bit and try again. And of course, let us know what you think of Twitter for iPad in the comments.

More About: apple, ipad, twitter

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Something has gone wrong, but you can’t put your finger on it.

Your posts aren’t attracting the attention they deserve.  Comments are scarce and retweets require hours of pleading on Twitter. You spend days scouring the web for answers.  You even reach out to other bloggers for their insight. But you still come up empty.

Soon you ask yourself if your market is ready for your blog. Or is the problem in your own head?

Along the way you may bought into “rules-of-thumb” that sound right but are really holding you back. These lies are killing your blog.  Here are 10 of the most crippling ones…

1. “They” Are Different Than Me

   This lie prevents you from using sound advice from other successful bloggers.  It tells you that “You are Unique” and that you can ignore “proven” strategies offered by successful business people.  So, instead of moving forward, you waste scarce time re-inventing the wheel.  Or even worse, you believe that everyone else has a special advantage.  You have to take the “scenic route” to success because you don’t have the money, education, or connections.  Trust me – this is bologna.

   Truth Serum: This post by Sugarrae will do the trick: “There are No Damn Silver Spoons (Or Defining and Achieving Success Online)

2. My Branding Can Wait

   It’s easy to fall for this lie.  It cons you into believing your readers only care about the content of your posts.  Not true.  Your reader’s visit your blog for an experience.  Your writing is just a (big) part of your success formula.  The rest relies on how you present yourself and your brand.  Poor graphics and layout will distract your reader and disrupt  their experience. Your blog needs to look great now.  Get on it.

   Truth Serum: Annabel Candy’s excellent post will set you on the right path: Personal Online Branding to Make You Shine Online
   

3. All I Need To Do is Publish Great Content

   This is a subtle lie that works because it is partially true. Great blogs DO have great content.  But, they are also great because people know they exist.  The big blogs promote themselves religiously.  Their content just pays off the promise. You may be buying into this thinking because your believe Marketing is inherently anti-social.  If so, then let’s deal with that fallacy right now -

4. Marketing is Anti-Social

   This one really gets under my skin. Listen, passion hidden under a basket is worthless. You need to get your message out there.  That means you need to market your viewpoint constantly.  Get this straight – BAD Marketing is Anti-Social.  Good marketing is authentic, backed-up by real products, and focused on serving your reader.

5. Making Money Shouldn’t Be A Goal

   You may believe that money is dirty and immoral.  Ok, fine.  However, consider this, if you were given $1 million would you use it for noble ends?  Could you help a person, a community, or a nation?  If you are truly passionate about your subject then why not make money to advance your cause?  Think about it.

   Truth Serum: I hang out with a great crowd of people called the Third Tribe.  We are learning how to combine authentic social strategies with business.  Check it out.

6. I Need to be A Great Writer First

   This may get me into a little trouble, but I’ll say it anyway.  Most top bloggers aren’t the greatest writers.  They succeed because they are constantly improving their writing skills.  Now, I need you to hear this.  This lie is a stalling tactic.  It bottles you up until you hit some imaginary expert threshold.  Don’t fall prey to this mindset.  The best way to become a great writer is to write.  So get started.

7. Blogging is My Business

   This lie uses misdirection to send you in the wrong direction.  If you look closely, the A-Listers use their blogs to gather an audience.  They then sell products to that audience.  It’s a simple model that works.  Blogging is not a business it is a tactic.

   Truth Serum: Taylor Lindstrom’s guest post on Copyblogger nails this one: “Why Your Blog Doesn’t Make Money”

8. People Don’t Want to Know About Me

   This lie feeds a deep-seated fear that you aren’t good enough.  You may be thinking that your story isn’t all that interesting.  Or worse, you believe that people will be turned off by you.  This is simply not true.  Blogging is a social activity that works when you put yourself out there and make connections with real people. It still shocks me that one of the most popular pages on this blog is the About Me section.  Give this some serious thought

9. There’s a Magic Formula to Success

   This is another stalling tactic.  You’ve fallen for this lie if you are scouring the web looking for the perfect formula.  If you are busy “researching” then you aren’t writing and promoting your passion.  The only “silver bullet” that I’ve found is disappointingly simple – Get started.  That’s right – start writing.

10. I’ll Build A List When I Have More Readers

    I’ve fallen for this lie.  Thankfully, I caught the deception early and started building my email community.  Your email list is your first “asset”.  The people who sign-up are your first loyal fans. Take great care of them and they will take amazing care of you.

Now that you know these lies, you have to decide to not let them stop or misdirect you again. Here’s a quick suggestion to keep you moving forward: be suspicious of anything that is stopping you from writing, connecting with your audience, or promoting your blog.  It’s working for me.  It will work for you too.

Comment below and tell me about a Lie that is crippling your progress.  Go ahead talk to me and I’ll talk right back

They say the first bite is taken with the eye. If so, these appetizing restaurant websites succeed in whetting our appetites, inviting us to a savoury next bite. In these designs, color scheme and introductory copy show vastly different aspects of the restaurant experience. Moody warm tones create atmosphere, vibrant greens underscore freshness, and earthy colors communicate a relaxed, friendly attitude.

Because customers are increasingly using mobile browsers to make decisions on the spot, restaurant websites are doing a better job of communicating core information quickly. Similarly, full Flash websites with no mobile alternatives are seeing some decline. Especially interesting is how these businesses are improving their online menus by replacing PDF-only downloads with Web-optimized alternatives that are more readable and easier to navigate.

[Offtopic: by the way, did you already get your copy of the Smashing Book?]

Geogeske
This design has printerly qualities, with its eye-catching oranges and whites and oversized headings. Everything works together to establish a relaxed yet smart urban atmosphere. The JavaScript effects (sectional fades and spring-loaded logo introduction) are used sparingly and effectively. Simple navigation and short copy make scanning easy while putting the focus on the strong menu-worthy photography. However, the site could certainly use a larger font size.

Jam Restaurant
Upscale modernist and classical elements are used consistently on this website and in the menu and restaurant interior. The vibrant typographic header looks stunning while enhancing usability by prominently displaying a phone number and hours. Another nice touch is how the body scrolls beneath the stationary translucent header.

Benito’s Hat
Named after a celebrated Mexican president, this restaurant communicates authenticity and freshness with a green cilantro backdrop and clear devotion to its culinary roots. At times, the backdrops on the interior pages eat the foreground text; a little contrast and spacing would help in spots. Overall, an offbeat feel that works.

Pizzeria Napolicentrale
This website uses horizontal navigation to guide the user through photos of mood-setting rustic Italian elements. The beige picnic pattern adds just enough visual interest without competing with the copy. But in some sections, the taller content makes horizontal scrolling a bit floaty.

Barley’s
A cozy design rich in grainy colors and sturdy serifs. Small touches—like the roll-overs, and lighting effects such as in the logo hover state—give a handcrafted feel. Do not miss the nice, readable menu and beer list that feature stylishly simple beer ratings.

State
With nocturnal tones and pictures of people having a good time, the State uses a hip design to say that it’s a cool sociable night spot. Perhaps intentionally, there seems to be little focus on food; for example, the menu section feels skimped (disjointed navigation and flimsy type for the buttons). More photos of the restaurant and food might enhance the personality of this website. Also, the home page seems a tad cluttered. In general, a little more depth in the sub-pages would round out what is a good-looking piece.

Farinella Bakery
Fun and disarmingly honest, Farinella Bakery takes the cake in blending personality and usability. The bold header and fun footer become bookends for the spot-on copy and photos. Notice the slight head bob when you click on the navigation and the magnification when you roll over menu items; a tasty browsing experience. What makes this a winner is that the integrity and consistency of the design can be found in the smallest elements.

Sono
Authentic Japanese design elements and atmospheric audio effects work well to create mystique on this Flash website. A few usability concerns pop out: for example, the flaky JavaScript for the “Back” button and the small text that is in a cramped box with a small scroll bar.

The Little Cake Parlour
This more conventional website shines with gorgeous photography that almost seems edible. The design has a strong focus on typography, with various elements embedded in the elegant pink multi-column layout. Some design elements probably shouldn’t be images and would work better as simple plain text, though. Also, because all visual elements have a similar pink tone, they may be a bit difficult to recognize at first glance — for instance, the pink PayPal-button in the footer of the site.

Pizza Luce
With playful tattoo-like scribbles and quirky photography, Pizza Luce makes clear its immutable place in Minneapolis’ food culture. Check out the oddly captivating home page illustration. For all of these strengths, the community section feels slapped together and in need of a bit of refinement.

La Vista
The clever use of the Flash overlay here adds intimacy and life to the crisp photography. The menu is noteworthy: simple to browse and very clean.

Georgian Wine Society
The backdrop feels like a matte painting that draws us into the headspace. With that, we are receptive to the interesting narrative about Georgia’s role in wine-making. The e-commerce system is well integrated; a more generous margin between elements would augment the shopping experience.

Catered by Kate
This website’s “About” page is one of the top in this showcase. It opens with Kate smiling warmly, giving the page a welcoming human touch. Next, it summarizes (in only two sentences) three very compelling reasons why you would use Kate for your catered event. Just one distracting but easy-to-fix minus: a call-out to an empty Flickr page that is supposed to hold more images.

Can Jubany
This clean layout on deep chocolate brown feels elegant even while containing a surprisingly large amount of content. The home page sets the right tone with the large yet quick-loading video that tells a story. Two more unique touches are the simple sliding navigation and the tantalizing, well-written recipe section.

Caravan
This simple and savvy composition uses negative space to focus on the coffee while adding depth with subtle textures. If the placeholder is this solid, then our expectations are high for the full website!

Chipotle
Humor, earthy tones and engaging (and notably non-Flash) animations make for an experience that is engaging and relaxed yet expertly crafted. Consistent with its corporate message of “Food with integrity,” Chipotle focuses much of the website on its brand rather than the burritos. Be sure to tug the rope in the footer for some hidden and delightful interactivity.

Le 28 Thiers
Here are tangerine and rose hues mingled with crisp photographic elements and textures. The simple wooden table distinguishes the layout and grounds the content visually. Subtle gradients in the typography, quality photography and the curved navigation inject elegance and dimension.

Brooklyn Fare
This playful design achieves a unique charm through imagery that consists of real employees, bookish serifs and a stylish seafoam background. Especially nice is the consistent layout, with its cheerful copy and gritty photography, which avoids appearing repetitive.

Canela
Canela (Portuguese for “cinnamon”) employs a conventional layout, energetic reds and generous imagery to give a sense of flavor and sophistication. The three-column PDF-only menu makes browsing on a mobile device more challenging.

Brew Shop
The Brew Shop is not really a restaurant website, but it is still worth mentioning. The site establishes personality at first sight with a hilarious photo and beery good humor. It backs the funny with substance, such as a very usable e-commerce system, effective copy and scannable icon-enhanced navigation. Especially nice are the swaths of red as call-outs and the subtly scrambled type.

You may be interested in the following related posts:

• Corporate Website Design: Creative and Beautiful Solutions
• Showcase of Sweet Chocolate Websites
• Showcase Of Delicious Coffee Websites

(al)

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Post tags: showcases

Social Media is a great way to interact and find new buddies and discover new opportunities. The use of social media has increased to such a great extent that it now has bundled itself in our daily lives. A day without Twitter and other social media elements is quite hard for me. Recently, we witnessed a great influence of social media on real life goodies. In this post, I bring to you 5 social media influenced goodies and treats that are really hard to believe.

Audrey Wells, a UQAM student, came up with a fantastic idea of eating Facebook friends. Basically, the idea is to wrap sugary sweets in packaging made from randomly chosen Facebook friend’s profile pics. Though the idea is quite quirky, but this shows how social media has started influencing every bit of real world – even chocolates.

Another example of Social Media influence is the four portraits by visual artist PJ Smalley. PJ Smalley released a series of four Facebook profile inspired portraits in his work titled ‘Personal Shrines, Redefined’. His four paintings – ‘Young Love,’ ‘The Static Age,’ ‘A Cyber Stalk to Remember’ and ‘Space Invaders’ – have all been inspired by Facebook profile pictures.

I love Tweeting and  I am (@anddjournal) a Twitter fan. There are various web and desktop clients for tweeting but there is a real life client as well. No, its not that you can write on a paper and upload it on Twitter but still, there is a paper that copies Twitter style. Paper Tweet Notepad has everything you need to write in Twitter style – hashtags, RT column, DM column, a column for your name and bio. Further, it has space for just 140 characters – ya, that’s exact of a Twitter.

The guys over at Urbantick came up with a series of maps that use tweets for plotting density. The contours represent tweet desnity in an area. The ‘mountains’ or lighter shades of green, yellow and red reflects a high Tweeting activity, whereas dark green areas indicate areas in which Twitter is not used much.

Flipboard is a social media magazine just for you. All your friends’ tweets and Facebook updates are packed as one stylish and geeky magazine. Flipboard iPad magazine lays out your social network connections and updates in a fashion similar to print media. The idea is quite handy taking into consideration the number of updates and tweets we send out daily.

This new video from Cambridge University, featuring archaeologist John Robb, gives you a quick and visually appealing introduction to how humans have understood something we take for granted – our own bodies. Covering 10,000 years in six minutes, Robb takes us from the “Animal Body” and “Sexualized Body” of the Mesolithic and Neolithic Ages, to the “Politicized Body” of the Classical Age, “God’s Body” of the Middle Ages, and finally “The Body as Machine,” the metaphor we have been living with since 1500. And we wrap up with the “Body Digital,” the body of the future, and “Multiple Bodies.” This video comes from the Cambridge Ideas series available on Cambridge’s YouTube channel.

Seven Ages of the Body is a post from: Open Culture. Visit us at www.openculture.com

People make business plans for all sorts of reasons — to attract funding, evaluate future growth, build partnerships, or guide development. Unfortunately, the vast majority of these plans are usually out of date by the time the printer ink dries. Business moves fast: the product's features morph, new competitors emerge, or the economic climate shifts. When these changes occur, many people just throw their business plans out the window. For a plan to be truly valuable it needs to evolve with your company and stay relevant in the face of uncertainty.

What the Experts Say
Despite the hype business plans get from corporate advisers, "most business owners don't have a formal business plan," says Patricia Greene, Professor of Entrepreneurship of Babson College and co-editor of The Development of University-based Entrepreneurship Ecosystem. Yet one of the first items you'll find on every entrepreneur's checklist is Write business plan. The key is to create a living document. "When you think about a business plan, think about the distinction between a snapshot and a moving picture," says William Sahlman, the Dimitri V. D'Arbeloff - Class of 1955 Professor of Business Administration at Harvard Business School and author of How to Write a Great Business Plan. Sahlman explains that you need something that moves with your business. However, capturing all of the unknowns while not sounding wishy-washy is challenging. Below are several ways to make sure your plan is a fluid, useful document.

Focus on your largest asset
For many budding businesses, people are the most important asset. And, according to Sahlman, that is first thing many investors look for in a company. "People make decisions, plans don't," he says. Greene echoes his point. "To the external folks, it's about: can you do this? Can you execute?" she says. Value is created when the right people seize the right opportunity and your plan needs to describe both. Feature your most important people prominently in the plan. Be sure to articulate exactly why they are most qualified to see this venture through: have they done it before? Do they have unique expertise? For some businesses, especially more established ones, a technology or a discovery might be more important than human resources. The same advice applies. Focus on whatever you have that is of the most value.

Describe the experiments
Starting a business is all about trial and error. Readers of your business plan don't expect you to have it all figured out, especially at the start of a new venture. Rather, your plan should describe how you'll evaluate the best way to make and/or sell your proposed product or service. "Your goal is to describe a path and a series of well-structured experiments to see what you should do next," Sahlman says. "The best plans are not the ones that say 'we're going to do x, y, and x in the following order; they say 'here's what we're going to do to figure out what to do next and here are the people who are going to do it because they've done it before." Don't just describe the ways in which you'll conduct this research. Be sure to explain what you will do with the data coming out of the experiments as well.

Include risk assessment and contingencies
Any entrepreneur will tell you that the chances of everything going according to plan are zero. One way to keep your plan dynamic is to include a risk assessment. Many companies do this on a large scale but it's important for nascent businesses to do it as well. Sahlman says the plan should demonstrate conditional thinking and lay out how you plan to manage the various risks involved in your venture. Of course, it's not practical, or even possible, to lay out all of the options. Instead, focus on exhibiting your ability to deal with conditions as they change.

Explore alternative formats
There are times when you need to use a certain format for your plan. For example, a bank or venture capital firm may require you to include specific items and adhere to a certain structure as part of their due diligence. But, fortunately, in most situations, you won't be bound by a template, and both Sahlman and Greene suggest considering less formal options, such as a Powerpoint presentation or a simple dashboard of indicators that will keep the business on track. Using a more streamlined format may prove useful later on if and when you need to write a more elaborate plan. Expanding on a small document is often more effective than trying to condense a large one.

Revisit the plan often
Regardless of the format you use, Greene says it's important to reassess the plan frequently. "The people who do it best are the people who schedule themselves to review it," she says. Rewrite and update regularly. If you are working with others, you can assign responsibility for different parts to different people, although as the business owner or head of the venture, you need to be sure it all hangs together. Regular reviews are also opportunities for you to make sure that how the business is evolving in line with your original vision.

Principles to Remember

Do:

• Feature your greatest asset prominently
• Outline how you will test whether you have a valuable product or service
• Show that you understand the risks and explain how you will address them

Don't:

• Try to describe every possible scenario or risk
• Feel wedded to creating a traditional 40-page Word document
• Let your plan go untouched once it's finished. Update it regularly

Case Study #1: Skip the formal document
Reece Pacheco and his fellow co-founders started the game-film editing and sharing service Homefield in 2007. When they started to court investors, they were regularly told to send their business plan. Reece spent a lot of time and energy creating a traditional one. It was difficult because, as he says, "early on, we didn't know everything we needed to know." In two weeks what he'd written was no longer relevant. He also found that the investors and partners most intrigued by Homefield didn't care about the plan. They just wanted to hear his story and why he was passionate about the business. In fact, those that were less interested were more likely to request a plan.

Reece decided that a traditional plan wasn't practical. "The web moves too fast. Most businesses move too fast he explains. "Investors' attention spans have gotten shorter and shorter." And the customers Homefield has secured are much better proof of their company's viability than any five-year projections. So Reece now uses a six-page PowerPoint deck that is flexible and easy to update. The aim is to "build relationships," to convince partners and investors that he and his colleagues are the right people to execute on their unique idea. And so far, it's worked.

Case Study #2: Tell a compelling story
Jenny Machida joined the founding team of Sevident in December 2009 as the Chief Business Officer. Sevident is a start-up focused on developing a rapid diagnostic platform for infectious disease. Like many other businesses, their value lies in the flexibility of the technology they offer, so it's critical to convey its various applications. The challenge is to show that in a business plan without sounding unfocused.

The team started off by describing the business in presentation form. They had PowerPoint decks and one- and two-page executive summaries but hadn't developed a formal business plan because no potential partners, customers, or funders had asked for one. "You don't need a plan until you have an audience for it," Jenny says.

But, they decided to create a formal plan because they assumed potential funders would need one further along in the process. The document they use now, which is roughly 30 pages including data and financials, extends directly from the earlier presentation materials and is regularly updated as the business evolves.

Rather than explaining all the potential applications of their technology, they now tell a concrete story about how they will use the first application. The plan is still flexible in the way it describes the company's operations and how they will play in various markets. "We've made a deliberate choice to foreground the capability of the technology itself," Jenny explained, rather than focus exclusively on a specific market opportunity. The plan demonstrates that they have thought of all of the various options for how the business may develop without laying out exhaustive and low-probability contingency plans. "Everyone knows that there's uncertainty to a new business but you still need to tell a compelling story of how you're going to knock down risk," Jenny says. Sevident is now in active diligence with several venture capital firms.

Think what you will about the ultra-widescreen, 21:9 format Philips is pushing, but you can’t deny that its cinema-proportioned Full HD LCD TV is gorgeous. Now, Philips plans to push it even further, with a 58-inch, 3D version of the device.

The device, called Philips 3D Cinema 21:9 Platinum, sports a direct lit LED screen with a 2560×1080 resolution, 400Hz picture processing, and Philips’s Ambilight technology, which illuminates the area behind the TV in order to reduce eye fatigue and produce an immersive viewing experience.

And if you think you’ll never use all that horizontal screen estate due to the lack of titles available in 21:9 format, you can watch regular TV programming on one side while browsing Philips’s Net TV on the other.

The price tag, of course, is too high for most consumers. At around €4000 ($5100), there are plenty of high-end TV sets to be found on the market, but this TV is truly unique. For those who want to enjoy their movies as they were meant to be seen on the big screen, and in three dimensions, there are currently no better options out there.

The Philips 3D Cinema 21:9 Platinum is slated to launch in the UK later this month. No date has been set for a U.S. release.

More About: 21:9, 3D, aspect ratio, full HD, LCD, Philips, tv

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The plot thickens!

While two official Apple pages tout an ability to use Facebook to find friends on its new social music offering in ITunes called Ping, which would be very useful, the feature is now not available on the service.

CEO Steve Jobs, in fact, told me at the Apple (AAPL) event where Ping and more was unveiled yesterday that the lack of Facebook integration was due to unspecified “onerous terms” that the social networking giant had sought and Apple declined.

Which is why it is odd that Apple’s SVP of worldwide product marketing Phil Schiller said in the interview below that I also did at the confab minutes apart that “you can use your Facebook contacts to find friends who are also on Ping and hook up to them.”

So what happened? A last-minute yanking of Facebook, it appears.

BoomTown has inquiries into all the parties, but until then, here my video interview of Schiller talking about Ping’s Facebook love before it was spurned in a Silicon Valley mystery and more yesterday:

Of all topics, this is one of the perennials. People want more traffic, more attention, more awareness to their blog. It’s fair. We work hard on our blogs. We want more attention and traffic. If your business depends on volume, this is especially important (for instance, if you’re using ads). Getting traffic is a tricky business, and it requires a lot of experimentation. I’ll tell you what’s worked for me, so far, and I’ll tell you what you might try. Maybe others will educate us both in the comments on their best methods.

The first few seconds of someone’s attention are the hardest to pass. If you have a lame blog post title, no one’s going to want to read the post. For whatever reason, we react to “how to,” we react to “7 great,” we react to all kinds of things. Not sure where to look? I stole this advice from Brian Clark years ago: go to the grocery store, buy some ladies’ magazines like Cosmopolitan, and learn how THEY write headlines on the front page.

This entire series (and most of my blog posts) use graphics to catch your eye. It’s an easy way to get one’s attention. Screen captures help. Video helps. There are tons of ways to get people into a receptive space with your material, and graphics are just the easiest one.

Now that we’ve got a decent title, decent graphics, let’s be quick about your content.

Keep your posts brief (unless you want tons and tons of bookmarks). People don’t have all day to read. If you can keep your posts between 250-500 words, that’s in alignment with most people’s attention spans. Hey, you’re welcome to write whatever length you want. You asked me how to grow traffic to your blog. I can only give you results that I’ve tested. When I write a super long piece, I get much less involvement with it.

I’ve written about making shareability a priority. If you don’t have easy-to-share buttons on your blog, you’re missing the easiest way for people to see your stuff on Facebook, on LinkedIn, on Twitter, and all the other sites where it would matter. Sharing out is a great way to make some more traffic happen. I also automatically push my posts into Facebook with their notes feature. I have an automated post into twitter via @broganmedia, but don’t do this same effect on my primary @chrisbrogan account.

In my case, subscriptions to my blog matter. I want people to subscribe, because I don’t necessarily survive on ad revenue. If you’re trying to monetize via ad revenue, and if your ads are in the header and the sidebar, a subscription really won’t help you get more traffic. If for whatever reason you want people to come to your website directly instead of via your RSS feed, you might want to obfuscate where you put your subscription information.

If you’re like me, you ask for the subscription all the time. In fact, I’ll ask now. You’re not yet subscribed? Enter your email (I respect your privacy):

Over in the Third Tribe, we talk about guest posts quite often as a great traffic-builder to your blog. Find someone who has a very similar kind of blog topic to yours (not sure where to start? Check out Alltop), and offer a guest blog post. Oh, and then actually follow through. I have heard recently from my friends who accept guest posts that often, people ask for something, get approval, and then don’t take an action. That doesn’t sound like a good plan. Just FYI.

This is one of those points where people disagree. I blog daily. Truth be told, I’m up to 2x a day most days. Why? Because the more I blog, the more people subscribe. I learned it from some of the larger blogger sites out there.

Lots of people justify once a week, or once every two weeks. That’s fine. But if you want to grow traffic to your blog, that’s a very long slow crawl towards that growth. That said, no matter which frequency you’ve chosen, stick to it. The moment you drop off the map, people who haven’t yet subscribed to you lose sight and move on.

You can always market your blog the good old fashioned way. I’ve had people hand me business cards at events that had a compelling question or interesting graphic, and then a URL to their blog. More often than not, I’ll at least check out the post. You might make postcards and bring them to the places where your prospective readers might congregate. For instance, if you write a restaurant blog, why not have a business card tray by the mints? Make an offer, just like you do with any other kind of marketing.

Often times, we sit around inside the fishbowl of social media and hope people from outside will find us. Here’s a hint, hero: the people you need are out there wondering what they can do to learn more about the thing you’re talking about. Go get ‘em, tiger.

I’m a big fan of the basics: write about what they need, make sure they see that you wrote about it, make it easy to carry on the relationship, make it easy for them to promote you to others.

Seems like a simple formula, and yet, we go through all kinds of hoops to come up with trickier methods. Try this one first. What do you say?