Press Complaints Commission confirms it was told two months ago that journalist was under investigation over new claim

The News of the World is facing a fresh allegation of phone hacking against one of its journalists, the Press Complaints Commission confirmed today.

The commission was informed by the paper just over two months ago about the allegation, and the journalist involved has been "suspended from reporting duties".

Stephen Abell, the PCC director, confirmed today that the press regulator was informed in by the paper in June "of the existence of the recent allegation of phone-message hacking against the reporter". Abell said that the PCC was prevented from launching its own investigation because the allegation was "the subject of legal action".

The new claim was revealed late yesterday in a New York Times article on the News of the World phone-hacking affair. The paper reported that the News of the World was conducting a new phone-hacking investigation and had suspended a reporter, after a "television personality" had been alerted by her phone company to a "possible unauthorised attempt to access her voicemail" and the number was traced back to a journalist at the paper.

Bill Akass, the News of the World managing editor, confirmed in a response to the New York Times that an internal investigation was under way and that a journalist had been "suspended from reporting duties".

It is understood that the News of the World was first made aware of the phone-hacking claim around Easter this year and that the internal investigation is ongoing.

"A serious allegation has been made about the conduct of one of our reporters. We have followed our internal procedures and the reporter has been suspended from reporting duties, and a very thorough and extensive investigation carried out into that allegation (involving, for example, external forensic specialists)," Akass said.

"The allegation is the subject of litigation and our internal investigation continues in tandem with that, which means I am unable to comment further. If the conclusion of the investigation or the litigation is that the allegation is proven, the reporter will be dismissed for gross misconduct without compensation.

"We have a zero-tolerance approach to any wrong-doing and will take swift and decisive action if we have proof of any wrong-doing."

Abell said: "The PCC was informed by the News of the World in June of the existence of the recent allegation of phone message hacking against the reporter. This is currently the subject of legal action, which has prevented the PCC from becoming formally involved at this stage.

"However, once the legal action has been concluded, the commission will consider the matter further. It was right that the News of the World disclosed the existence of this claim to the PCC, and we will address the issues when it is possible for us to do so. The PCC has made publicly clear on a number of occasions that phone message hacking is deplorable and that view – of course – remains."

The News of the World's editor, Colin Myler told the Commons culture select committee last year that he had introduced new procedures to avoid a repeat of this behaviour. Myler became editor in 2007, when Andy Coulson resigned over the Clive Goodman phone-hacking affair.

Myler told the committee that all staff were ordered to follow the PCC code of conduct and warned that failure to comply could result in disciplinary proceedings. Stricter controls on cash payments and sources were also introduced and all staff had to attend workshops on the PCC code, he added.

The committee called several current and former executives from the News of the World's publisher, News International, including Coulson, last year as part of its inquiry into privacy, press standards and libel.

This fresh round of hearings was prompted by the Guardian's revelation that News International had paid £700,000 to settle a breach of privacy claim from Gordon Taylor, chief executive of the Professional Footballers' Association, after a private investigator working for the News of the World hacked into his phone.

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Thanks to a partnership with Vlingo, owners of Android 2.0 or higher-equipped phones can now check in to Foursquare and update their status on Facebook and Twitter simply by speaking into their phones.

To try it out, download the free Vlingo app to your Android handset.

Using your voice, you can then update your location status on Foursquare by saying “check into Logan Airport”, locate your friends with commands like “where are my friends?” and “who’s nearby?” as well as send shout-outs to your buddies (e.g. “shout at Logan Airport waiting to board a plane to San Francisco”).

That’s not all though. The latest version of the Vlingo app also lets users share the service with their friends with the click of a button and also update their status on Facebook, Twitter and/or Foursquare at the same time by saying “social update” and speaking the message.

Previous Vlingo features remain, too: you can still use the app to send text and email messages, search the web, use Google maps and more.

As for BlackBerry, iPhone and Nokia S60 users – they’ll have to be patient for a while before they can start updating their status and locations with their voice.

Vlingo says it plans to roll out this functionality to other supported platforms in a future release but didn’t mention specific dates.

Do you consider voice-driven applications to be an ideal way to interact with mobile apps on your phone? Why (not)?

[Updated at 1:05 p.m.] Mariner Energy, owner of the production platform, said in a press release that no hydrocarbon spill has been reported after an initial flyover of the incident.

"Mariner has notified and is working with regulatory authorities in response to this incident," the statement said. "The cause is not known, and an investigation will be undertaken. During the last week of August 2010, production from this facility averaged approximately 9.2 million cubic feet of natural gas per day and 1,400 barrels of oil and condensate."

The company also said no injuries have been reported.

[Updated at 12:48 p.m.] David Reed, a paramedic on board the Rowan Gorilla II oil rig located 14 miles from the platform that exploded told submitted an iReport saying he saw all thirteen workers rescued from the water.

“We were up here in the radio room and all of sudden we saw a whole bunch of smoke coming from the platform," Reed said. "Shortly after all the radios started lighting up like a Christmas tree. They called any helicopters in the area, any boats in the area to respond, they were saying there were people in the water. There were multiple people in the water.”

See Reed's iReport of what he witnessed

WWL: Coast Guard reporting production platform incident

WDSU: Production platform explodes in Gulf

iReport: Did you see the explosion? Share images

[Updated at 12:32 p.m.] White House Press Secretary Robert Gibbs said Thursday that the federal government has "assets ready" to respond to any environmental problems resulting from the explosion of an oil platform off the coast of Louisiana.

[Updated at 12:31 p.m.] All thirteen people aboard a production platform that exploded in the Gulf are accounted for and safely on a commercial vessel according to initial information, the U.S. Coast Guard said in a statement.

"We continue to gather information as we respond with full force, and have oil spill response assets ready for immediate deployment should we receive any reports of pollution," the statement said.

[Updated at 11:53 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that 12 people from the production platform are in water immersion suits as they await rescue.

Colclough told CNN there are reports the production platform, which is for both oil and natural gas, is still on fire.

"We don't know what caused the rig to catch on fire," he told CNN, noting the incident is under investigation.

Asked about concerns regarding oil leaks or pollution, Colclough said "there are reports the rig was not actively producing any product, so we don't know if there's any risk of pollution."

Mariner Energy is a leading independent oil and gas exploration and production company in the Gulf of Mexico. About 85 percent of the company's production comes from offshore assets, with a growing share of that coming from deepwater developments.

The explosion comes nearly five months after the Deepwater Horizon drilling rig exploded April 20, killing 11 people and causing oil to gush into
the Gulf of Mexico, leading to one of the worst environmental disasters in U.S. history.

[Updated at 11:43 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that all 13 workers involved in the production platform explosion are accounted for, but one person is injured.

Coast Guard Choppers are on the way to the site 80 miles south of Vermilion Bay.

[Posted at 11:33 a.m.] An oil production platform has exploded 80 miles off the coast of Louisiana, with 12 people overboard and one missing, the Coast Guard said Thursday morning.

Rescue attempts are under way for at least 12 people, Coast Guard spokesman John Edwards told CNN. 13 people were on board the production platform total, Edwards said, noting 12 have been accounted for, but one person was missing.

The accident took place 80 miles off the coast of Louisiana on the Vermilion Oil production platform 380, which is owned by Houston-based Mariner Energy.

The Coast Guard has multiple helicopters, an airplane and several Coast Guard cutters en route. It's unknown if there are any injuries.

Excited about your new Facebook page but don’t know what’s next?  What does a truly advanced company look like in social business?  They can say yes to seven or more of these ten criteria.

We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”.  We’ve come to learn which companies are advanced and why.  Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement.

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity.
Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business:

1. Clear understanding of their customers socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers.  Granular knowledge of where their customers are, which behaviors they use, who they trust for information, and how they influence their peers in the context of their own products.
   The true test? Your company can adjust budgets of your integrated social strategy based on data –not gut feel.
2. Your organization is in Hub and Spoke, Dandelion, or Holistic formation. Social technologies enable all employees that want to talk to customers to do so.  This means a massive change inside of your organization to get ready.  Your company is sophisticated if you’ve organized in the Hub and Spoke, Dandelion, or Holistic and all employees clearly know their role, process, and contact points.
   The true test? A product crises has emerged on YouTube on a Friday evening before a three day weekend and you can sleep peacefully.
3. Corporate website integration: Social sign on. When customers come to the corporate site, they can see which one of their friends uses which product, and what they think about it.  Common technologies would include OpenID, Facebook Connect, and other social sign on technologies.
   The true test? You can disable your corporate registration page and use social logins instead.
4. Personalized corporate website based on social data. When a prospect (someone who’s never logged into you website before) arrives to your corporate website, they receive a customized experience based on their social IDs.  This would be based on Social CRM infrastructure, social sign on technology and a large inventory of personalized content.
   The true test? The voices of the consumers real world friends emerge above that of the brand right on the corporate website, see Levi’s foray.
5. Thriving advocacy program: customers are actively selling on your behalf. The sophisticated marketing program isn’t really the company talking much at all, instead they’ve a thriving advocacy program and word of mouth program that encourages customers to recruit prospects for them –all unpaid.  Learn how to do this, by reading this piece on Forbes.
   The true test? most leads are coming in through existing customers –not your sales team.
6. A community of customers supports each other, reducing support center calls. A company that has a thriving branded community where customers are self-supporting each other with little aid from the brand or the support team is a sign of a sophisticated social support program.
   The true test? A majority of customer support issues are resolved by community faster, with greater satisfaction than your dedicated support team.
7. Anticipation of prospects and customers using Social CRM technology.  Brands can anticipate before a customer has a problem, or grab leads “right out of the air” by using brand monitoring software, intelligent keyword monitoring and responding to be faster than real time using Social CRM strategies.
   The true test? sales and marketing are getting leads before the consideration phase, and the support team reduces inbound calls by triggering the community to resolve a potential issue before it’s escalated.
8. Innovation of new products with customers using web collaboration.  Companies that use these same tools to glean input from customers (ethnographic data collection) or create private communities, or use collaboration and innovation tools like Ideastorm or Uservoice and build new products and services demonstrate true sophistication.
   The true test? faster time to market on products because consumers have dictated the specifications, and less inventory as the product is built on spec.
9. Supply chain is influenced by social data in real time. Social media isn’t just about marketing and support, but is very valuable in listening to customer signals then to anticipate which products, services, and teams should be when and where.
   The true test? Your company is sophisticated if you’re using social data to adjust your supply chain in real time based on customer signals from checkins, tweets, and plancasts.
10. Real time reporting of revenues, costs and efficiency:  I’ve met with some of the most advanced teams, and they have clear reporting and can measure the increased revenues (over the total cost of the program) to tell their executives the true ROI of their business program.
    The true test? Real time dashboard measures the health of all social channels revenues, CSAT, sentiment and overall program costs.

We’ve done research on the roadmap for companies to reach these 10 levels of nirvana, but have found few companies that have done a few, or even a majority of them. If you know of any companies that have achieved five out of ten of these criteria, we’d love to know, please leave a comment.

People are increasingly sharing different types of information on Twitter. For example, Tweets point to web pages, photos, videos, hashtags, people, check-ins, and more. Exploring Tweets is a great way to discover new and interesting information. And with devices of all shapes and sizes connecting to the Internet, we’re constantly looking for new ways to make this easier. To date, we’ve created applications for a variety of mobile phones, giving you instant access to Tweets and great content when you’re on the go.

Today we are bringing Tweets to a device that really lets content shine - the iPad. Twitter for iPad takes advantage of the iPad’s fluid touch interface, letting you move lots of information around smoothly and quickly – without needing to open and close windows or click buttons. There are a few things we want to point out that make this app a really fast and fun way to read real-time content.

Panes: Tapping on a Tweet opens a pane to the right. Depending on the content in that Tweet, you’ll see a video or photo, or maybe a news story, or perhaps another Tweet. You can continue tapping on Tweets, opening new panes, and getting new content as long as you’d like to. And, it’s really easy to move between panes by swiping to the right or left.


Media: When you tap a video link or open a web page with an embedded video, you can play that video inline. And, let’s be honest, video is great but sometimes it can take some time to load. The panes in Twitter for iPad let you look through your timeline while a video is loading, and then you can just swipe back to the video when it’s ready to play. You can also pinch on a video to watch it fullscreen.

Gestures: You can pinch on a Tweet to quickly view details about the author and to take actions on a Tweet, such as reply or retweet. Put two fingers together and pull down on a Tweet to peek at the replies, showing the entire conversation leading to that Tweet.

An amusing tale comes to us by way of this week's Private Eye: it seems that the official Downing Street Twitter account has run afoul of the social network's rules. @number10gov has been banned from following any more users after it became the third highest follower in the world. The account currently follows 472,453 people, meaning that (assuming an average 4.5 tweets per user per day) whichever luckless sod is monitoring it sifts through an astonishing 2.25 million messages daily. Government IT boffins have blamed a rogue auto-follow setting for the snafu. But who was the perspicacious sage who coined the memorable phrase, "too many tweets might make a twat", in a radio interview last year? Step forward, Prime Minister David Cameron.

Part of the new iTunes 10 software, announced and launched yesterday, is a significant new social networking feature for iTunes called Ping. It allows you to comment on music, 'like' it a la Facebook, or rate it. Ping is also very similar to Twitter, in that you can 'follow' people and music stars. All of this happens inside of the iTunes application, either on your computer, iPhone or iPod Touch.

We took the new feature for a spin and came away intrigued, despite some initial flaws. We do however wonder at the overly commercial focus of Ping. Is this really about social networking, or mostly for Apple and artists to sell more music?

Sponsor

How to Get Ping

To access Ping, you first need to download iTunes 10 onto your computer. You'll need to also download 300+ MB worth of iPhone Software Update, to get it on your iPhone or iPod Touch.

On the computer, once you've downloaded iTunes 10 click the iTunes Store link in the sidebar. You'll see a "Get Started" link in the top right of that page (also 'Ping' appears as a menu option in the sidebar). You'll need to turn on the Ping feature and agree to Apple's privacy policy. After that, create a profile.

Note that you may encounter issues with uploading a profile photo and connecting to Facebook. If you wait for about 10 minutes, eventually your photo will upload. However Facebook Connect appears to be broken at this stage. We assume these are technical teething issues.

Once you have your profile set up, you're invited to follow other people and also stars like Lady Gaga and U2. This is very similar to how Twitter works, except that it's all happening inside of iTunes (on your computer or on your iPhone or iPod Touch).

Social Networking, or Prodding You to The Cash Register?

Ping isn't entirely intuitive. It took some head scratching to figure out that to actually post content, you need to be in the iTunes Store. You can't create new content from within Ping itself, although you can comment on what others have added.

To add new content to your Ping stream, go to the iTunes Store and either comment on an album, 'like' it or give it a star rating.

The fact that you need to be inside the iTunes Store to create new content or like something, seems a rather cynical move to encourage people to buy more music. Why not let users search inside Ping for a song or album? Or, even better, let them right-click and comment, like or rate music from within the iTunes player?

Follow The Stars

To track - and optionally comment on - what others are doing, click on the Recent Activity feed in Ping.

Ping places more focus on feature accounts than Twitter, inviting you to "set your inner groupie free by following your favorite artists on Ping." The service comes pre-loaded with accounts for some leading pop, rock and other music acts.

These accounts don't offer much more than what the stars can already do on Facebook and Twitter. The main difference is that it's within an application where people can buy the music.

I'll Follow You (If You Share My Music Tastes)

Overall, I can see Ping being useful for following friends who have similar tastes in music to me. In those cases, if they 'like' a new album then it's a great recommendation - and yes, I'm more likely to buy it. Also the ability to see which concerts they plan to go to is a useful feature.

However, Ping is probably not going to be very useful for following friends who don't share my music tastes. That could be most of them. You may be a mate of mine on Facebook, but if you listen to electronica then sorry I'm not very interested in the content you're liking (you probably feel the same way about the alternative music I tend to favor).

Have you tested out Ping yet? Let us know your verdict in the comments!

Discuss

A new study by email software purveyor Xobni confirms what we bloggers know to be true, there’s actually no such thing as a day off in the Internet age (Want more visceral proof than an email study? Check out the timestamp of this post).

Information anxiety has pretty much put the kibosh on “time off” as two out of three Americans and Brits check their email outside of regular business hours (ha) and half of Americans email while on vacation (double ha).

The Xobni study, an online survey of 2,200 British and American adults conducted in August, holds that the traditional 9-5 work day has gone the way of the Dodo, due to the fact that Americans and Brits can’t stop checking their email. Apparently we sneak a peak at out inboxes while on vacation, weekends, sick days and even when we are (gasp!) in bed.

The press release blames this behavior on the down economy and the iPhone, but I blame it on the fact that we now live most of our lives online, and we feel compelled to check our email/Facebook/Twitter because that’s where most of the exciting stuff is happening anyways.

More highlights from the study/the life we have chosen:

* The 9-5 work day has gone the way of the Dodo. 72% of Americans and 68% of Brits say they regularly check their email on vacations, sick days, and at home in bed.

* Yes, IN BED. Conveniently for Xobni, work email in bed is apparently, you know, like a thing, with 1 in 5 Americans checking email as the first thing they do in the morning or the last thing they do at night before falling asleep (Again I can personally vouch for this).

According to Xobni, email has become an addiction, and like most addictions it is fueled by peer pressure:

* 27% check email outside of regular working hours because they feel it is expected.

* 26% of Americans feel they can’t handle/overwhelmed by the number of emails they receive during vacation.

Everyone in the world agrees that managing email has become a challenge to our sanity. And various companies are scrambling towards solutions including Google with its recent Gmail Priority Inbox launch and Xobni, obviously. My favorite low-fi way to deal with the bottleneck is a service called Sentenc.es which makes it clear to your email reader that you are limited to short responses.

Even though I’m not sure how well that will work, in bed.

Video, vaguely related.

Email overload image above: Ario_

Twitter has just announced the service’s official iPad app.

It’s free and comes with a slew of touch interface bells and whistles built right in. The app is intended to allow for seamless navigation between tweets, photos, web pages, videos and other media and updates. It’s also usable even for those who don’t have Twitter accounts.

Twitter for iPad [iTunes link] has a few new UI touches that you haven’t seen elsewhere. These features are custom-designed for the larger screen and touch capabilities of the iPad. It also caters to what the iPad was made for: media consumption rather than creation. Twitter’s Leland Rechis, a mobile UX designer, writes on the Twitter blog that the iPad is “a device that really lets content shine.”

The main interface is a series of panes that can expand and retract based on the kind of content the user wants to access. “Tapping on a Tweet opens a pane to the right. Depending on the content in that Tweet, you’ll see a video or photo, or maybe a news story, or perhaps another Tweet. You can continue tapping on Tweets, opening new panes, and getting new content as long as you’d like,” wites Rechis.

Media viewing is optimized for the iPad, as well. Videos play in-line with other content and can be loaded while you’re browsing through your timeline. You can pinch a video to view it fullscreen, too.

Finally, Twitter has really done some interesting things with touchscreen capabilities in this app. When you pinch a tweet, you’ll see details about the author and have a list of actions you can take, including reply and retweet. A two-finger pull-down gesture will show the entire conversation around a tweet.

It’s a creative way to approach multitouch app building, and we look forward to playing with it ourselves. We’re also really looking forward to what apps may come to other tablets in the future.

The iTunes release is rolling out right now; if you can’t get the latest version of the app right now, wait a bit and try again. And of course, let us know what you think of Twitter for iPad in the comments.

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Next week, I’m slated to speak at WAN-IFRA’s 9th International Newsroom Summit in London about my research into how publishers can boost their online revenues, so after reading today’s piece in The Independent by Ian Burrell, I thought I’d do some back-of-the envelope calculations to see if Rupert Murdoch’s paywall strategy might indeed be adding up.

Warning: I’m not privy to the online traffic figures of The Times or The Sunday Times, which are no longer ABCe registered, nor do I know their ARPU or Average Revenue Per User rates, so this is just conjecture using figures I have discussed before.

Times 20,406,420 monthly unique users in May 2009, according to ABCe figures quoted in Press Gazette. Say they were making 0.20p per user per month, mostly from advertising.

That would be 20,406,420 X 0.20p = £4,081,284 £408,128.40 per month.

So, say they lost 90 per cent of their users and, say, 50 per cent of their advertisers got cold feet, too:

20,040,642 X 0.10 = 2,040,642 users X (0.20p/2=)0.10p= £204,064.20 per month, mostly from advertising.

And say half those users cross the TimesPlus ‘paywall’ by through the £1 daily access fee and the other half opt for the £2 weekly access.

Income from daily access users: 1,020,642 X £1 x 30 days per month = £33,060, 963 per month.

Income from weekly access users: 1,020,642 X £2 X 4 weeks per month = £8,165, 136 per month

Total income would be £204,064.20 + £33,060, 963 + £8,165, 136 would be : £41,430,163.20, which is still more than 10 times what the income may have been before the paywall.

And say I’m only half right?

Well, then The Times' income would still be up by 500%, rather than 1,000%.

So, if you’re looking at Rupert Murdoch’s paywall model from a financial perspective, the strategy looks like it may just be adding up. But, of course, one would have to be privy to the actual numbers to really know for sure.

As the fugitive businessman Asil Nadir flew back to Britain from his North Cyprus bolt-hole last week, Sean O'Neill, the crime editor of The Times, scooped Fleet Street by being the only print journalist on the plane. Yet those searching Google for the latest on the breaking story that morning would have found no sign of O'Neill's exclusive – only follow-up stories by rival news organisations such as The Guardian and ITN.

Samsung has finally spilled the details about its long-awaited tablet computer, the Galaxy Tab, during a press conference at the IFA consumer electronics fair in Berlin.

Samsung calls its tablet a “smart media device,” and Galaxy Tab definitely has the specifications to back it up: Android 2.2 support, a Cortex A8 1 GHz processor, 512 MB of RAM and 16/32 GB of internal memory with the possibility of upgrading through microSD memory cards.

Furthermore, there’s a 7 inch TFT-LCD display with 1024×600 pixel resolution, a 3 megapixel camera with autofocus and LED Flash plus an additional fron 1.3 megapixel camera for video chats (that’s got to hurt iPad owners at least a little bit) as well as WiFi and 3G connectivity. The dimensions of the device are 190.09 x 120.45 x 11.98mm, with 380 grams of weight, and the battery should last through 7 hours of movie playback.

In other words, the iPad got a worthy competitor, not only because of the capable hardware the Tab is sporting, but also because it has the latest and greatest version of Android. Although it’s smaller than the iPad, whose screen measures 9.7 inches, Galaxy Tab does a lot of things the iPad cannot do: it has two cameras, it supports Flash and a wide variety of multimedia formats, including DivX, XviD, MPEG4, H.263, and H.264.

Samsung has partnered with Vodafone for the launch, and the Galaxy Tab will start selling in October in the majority of Vodafone’s European markets and later this year in the U.S and other markets.

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We’re approaching the last bits of this enlivening conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examined the state and future of social media.

In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as “don’t be stupid,” “use common sense,” “stay positive,” is not the most useful approach to steering representatives or consumer experiences.

While many brands possess a brand style guide, many have yet to adapt it to the social Web. In chapter 12 of Engage, I introduce “The Brand Reflection Cycle,”an exercise inspired by personality cycles used in psychology. This is intended to help brand managers design the persona, voice, characteristics, and “soul” of the brand within these very human networks. These attributes are then embodied by those on the front lines of social networks to personify the brand and reinforce intended qualities.

This series was filmed at the new video studio at KickLabs SF where I spend time as an entrepreneur in residence.

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Facebook
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Please consider reading, Engage!: It will help you find answers to your questions…

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Get Putting the Public Back in Public Relations and The Conversation Prism:

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Ever since it became stable enough to use on a day-to-day basis on a Mac last year, Google Chrome has been my browser of choice. Other browsers have been adding some nice features — but Chrome keeps adding them faster. And today on its second birthday, that rate of change isn’t slowing down.

Google has officially rolled out Chrome 6 as the latest stable version of the browser today. This shouldn’t come as a surprise to anyone using the dev or beta builds of the browser, but it’s nonetheless an important mark as it means it’s stable enough for mass consumption.

Remember that it was just two years ago when Google surprised the world by announcing a new browser (a little early) via a comic. The next day, we got the first shots of what the browser would look like — and it was released as a beta for Windows users. It actually looks pretty much the same today, but it’s now much, much faster (and when it launched it was already faster than most browsers out there).

Google says that Chrome today is a full three times faster when it comes to JavaScript performance versus Chrome circa 2008. The rapid speed increases have also undoubtedly pushed rival browsers to become faster, so we’ve all benefited.

Arguably more important to me is that despite adding all the new features – and extensions — Chrome still seems lightweight today. I fondly remember the good old days of 2004 when I first started using Firefox as my main browser and thinking how fresh and lightweight it felt compared to the atrocity that was IE. Firefox, sadly, got bloated over the years. So far, Chrome hasn’t put on the same weight. Here’s hoping it never does.

As I said, Chrome is also showing no signs of slowing down from a development standpoint. The browser is already in the process of morphing into version 7 as well. Chromium, the open source browser that Chrome is based on, has been hit version 7 a couple weeks ago — and the dev build of Chrome just went 7 as well. Google has said they hope to iterate every six weeks going forward.

These next few months are going to be arguably the most interesting times for the browser yet. The Chrome Web Store will soon open, bringing tightly integrated web-based apps into the browser. And then, of course, Chrome OS is due before the end of the year.

Happy birthday Chrome.

Chrome then:

Chrome now: